Last updated: July 2026

Ultrasound Town, LLC (“Ultrasound Town,” “we,” “us,” or “our”) respects your privacy.

This Privacy Policy explains how we collect, use, disclose and protect personal information when you visit ultrasoundtown.com, create an account, purchase or complete a course, take an assessment, receive a certificate, subscribe to communications, contact us or otherwise use our services.

For purposes of applicable data-protection law, Ultrasound Town, LLC is generally the business or controller responsible for the personal information described in this Policy.

This Privacy Policy is a notice of our data practices. It is not intended to obtain consent for every form of processing merely because you visit the Site.

1. SCOPE

This Policy applies to personal information processed in connection with:

• ultrasoundtown.com;
• our Thinkific-hosted course environment;
• course purchases and enrollments;
• assessments and course-completion records;
• certificates;
• customer service;
• email communications;
• surveys and feedback; and
• related services operated on behalf of Ultrasound Town.

Third-party websites and services may have their own privacy policies. This Policy does not govern a third party’s independent practices.

2. PERSONAL INFORMATION WE MAY COLLECT

The information we collect depends on how you interact with us.

Account and identity information

We may collect:

• name;
• email address;
• account identifier;
• profile information;
• password-related authentication data maintained by the platform; and
• communication preferences.

We do not ordinarily have access to your readable account password.

Purchase and transaction information

We may collect:

• purchased courses and bundles;
• purchase date;
• transaction identifier;
• payment status;
• billing contact information;
• refunds;
• disputes;
• discounts;
• promotional information; and
• limited payment-related information supplied by a payment processor.

Complete payment-card numbers are processed by the applicable payment provider and are not intentionally stored by Ultrasound Town.

Educational and course information

We may collect:

• course enrollments;
• course progress;
• lesson activity;
• assessment attempts;
• answers or assessment responses;
• scores;
• completion status;
• completion date and time;
• certificates;
• continuing-education credit information;
• activity or course identifiers; and
• records needed to verify completion.

Professional information

When you provide it, we may collect:

• professional designation;
• credential type;
• registry or credential number;
• specialty;
• employer-related information; and
• other professional information relevant to course completion or certificates.

Do not provide information that is not requested or reasonably necessary.

Communications and support information

We may collect information contained in:

• customer-support emails;
• contact forms;
• refund requests;
• survey responses;
• reviews;
• feedback;
• complaints;
• certificate-correction requests; and
• other communications with us.

Device, log and usage information

We or our service providers may automatically collect:

• IP address;
• browser type;
• operating system;
• device type;
• device or cookie identifiers;
• login activity;
• session information;
• referring page;
• pages or lessons viewed;
• date and time of access;
• error and diagnostic information; and
• information used for security, fraud prevention and service operation.

Marketing and engagement information

Where applicable, we may collect:

• subscription status;
• marketing preferences;
• email-delivery information;
• email opens;
• link clicks;
• campaign interactions; and
• unsubscribe activity.

Some email-open information may be approximate because email applications and privacy features can affect tracking.

Information from third parties

We may receive information from service providers such as:

• Thinkific;
• Stripe;
• PayPal, when offered;
• Kit;
• Bunny.net;
• security or anti-fraud providers;
• analytics providers, when used; and
• other vendors supporting the Services.

3. SOURCES OF PERSONAL INFORMATION

We may collect personal information:

• directly from you;
• automatically through the Site or course platform;
• from payment processors;
• from our technology and service providers;
• from a person or organization purchasing authorized enrollment for you;
• from communications you send us; and
• from other sources where permitted by law.

4. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

Provide the Services

• create and maintain accounts;
• process purchases;
• enroll learners;
• deliver course content;
• record progress;
• administer assessments;
• issue certificates;
• preserve completion records; and
• provide customer support.

Communicate with you

• send purchase confirmations;
• provide account and access information;
• communicate about courses and progress;
• answer questions;
• process refunds;
• correct certificates;
• send security notices; and
• notify you of important operational or policy changes.

Administer continuing education

• document participation and completion;
• verify certificates;
• respond to learner, employer or accrediting-body inquiries where authorized or legally permitted;
• support audits;
• preserve assessment integrity; and
• comply with approval or accreditation requirements.

Operate and improve the Services

• troubleshoot technical issues;
• understand Site and course use;
• improve content and functionality;
• test features;
• maintain platform performance; and
• conduct internal reporting and planning.

Protect the Services and our rights

• authenticate accounts;
• prevent account sharing;
• detect fraud;
• investigate suspicious assessment or certificate activity;
• enforce our Terms and Conditions;
• protect intellectual property;
• secure systems; and
• protect learners, Ultrasound Town and third parties.

Comply with obligations

• maintain tax, accounting and business records;
• respond to lawful requests;
• establish or defend legal claims;
• comply with applicable law; and
• satisfy contractual, accreditation and regulatory obligations.

Send marketing

Where permitted by law, we may send information about:

• courses;
• course bundles;
• promotions;
• educational content;
• new releases; and
• Ultrasound Town news.

You may unsubscribe from marketing messages at any time. Unsubscribing from marketing does not prevent required transactional or service-related communications.

5. LEGAL BASES FOR EU AND UK PROCESSING

Where the European Union General Data Protection Regulation or UK data-protection law applies, our legal bases may include:

Performance of a contract

We process information necessary to:

• create and administer your account;
• process purchases;
• provide course access;
• record completion;
• administer assessments;
• issue certificates; and
• provide requested support.

Legitimate interests

We may process information for legitimate interests such as:

• operating and improving our business;
• protecting course integrity;
• preventing fraud;
• maintaining security;
• communicating with existing learners where permitted;
• preserving appropriate business and educational records; and
• establishing or defending legal claims.

When relying on legitimate interests, we consider the nature of the information, the purposes of processing and the rights and reasonable expectations of affected individuals.

Consent

We may rely on consent for:

• optional marketing where consent is required;
• nonessential cookies where consent is required; and
• another optional use specifically explained when consent is requested.

You may withdraw consent at any time. Withdrawal does not affect processing lawfully completed before withdrawal.

Legal obligations

We may process information to comply with tax, accounting, court, regulatory or other legal requirements.

Legal claims and vital interests

Where applicable, we may process information to establish, exercise or defend legal claims or to protect a person’s vital interests.

6. HOW WE DISCLOSE PERSONAL INFORMATION

We do not disclose personal information indiscriminately. We may disclose it in the following circumstances.

Service providers

We may disclose information to providers that perform services such as:

• course hosting;
• website operation;
• payment processing;
• email delivery;
• media hosting;
• cloud hosting;
• customer support;
• analytics;
• security;
• fraud prevention;
• accounting;
• legal services; and
• business administration.

Depending on our current systems, these providers may include Thinkific, Stripe, PayPal, Kit and Bunny.net.

Service providers operate under their own agreements, privacy policies and legal obligations.

Payment processors

Payment information is transmitted to the applicable payment processor to authorize, complete, refund or dispute a transaction.

Ultrasound Town does not intentionally store complete payment-card numbers.

Professional advisers

We may disclose information to attorneys, accountants, insurers, auditors and other professional advisers where reasonably necessary.

Accreditation, credentialing and completion verification

Where permitted, requested or required, we may disclose limited educational records to:

• an approving body;
• a credentialing organization;
• an audit reviewer;
• an employer or other party you authorize; or
• another entity responsible for verifying continuing education.

We may request authorization or identity verification before disclosing records to a third party.

Legal, security and enforcement purposes

We may disclose information when we reasonably believe disclosure is necessary to:

• comply with law, legal process or a governmental request;
• investigate fraud or misuse;
• protect the security of the Services;
• enforce our Terms;
• protect intellectual property;
• protect the rights or safety of Ultrasound Town, learners or others; or
• establish, exercise or defend a legal claim.

Business transactions

Information may be disclosed or transferred as part of:

• a merger;
• acquisition;
• financing;
• restructuring;
• sale of assets;
• due diligence;
• bankruptcy; or
• transfer of all or part of the business.

Any recipient will be subject to applicable legal obligations concerning the information.

With your direction or consent

We may disclose information when you direct us to do so or provide appropriate consent.

7. NO SALE OR BEHAVIORAL-ADVERTISING SHARING

Ultrasound Town does not sell personal information for monetary consideration.

Ultrasound Town also does not knowingly share personal information for cross-context behavioral advertising or targeted advertising as those terms are defined under applicable state privacy laws.

We do not intentionally display third-party behavioral advertising through the Site.

This statement depends on the technologies operating on our Site. If our practices change, we will update this Policy and provide any legally required opt-out mechanism.

Where legally applicable, we will process recognized browser-based opt-out signals, such as Global Privacy Control, in accordance with applicable law.

8. COOKIES AND SIMILAR TECHNOLOGIES

We and our service providers may use cookies, local storage, pixels and similar technologies.

These technologies may fall into the following categories:

Strictly necessary technologies

These are used to:

• provide account access;
• maintain sessions;
• process checkout;
• preserve security;
• prevent fraud;
• remember privacy choices; and
• operate essential Site features.

Disabling strictly necessary technologies may prevent parts of the Services from working.

Functional technologies

These may remember settings or improve functionality and convenience.

Analytics and performance technologies

When used, these help us understand how visitors and learners interact with the Site and courses, diagnose problems and improve performance.

Marketing technologies

We do not intentionally use cookies for third-party behavioral advertising.

We may use limited technologies to understand engagement with our own marketing, subject to applicable law and your consent choices.

Where required, nonessential cookies or similar technologies will be used only after the applicable consent choice.

You can manage cookies through your browser and, where available, our cookie-preference tool. Blocking cookies may affect functionality.

Drafting note: Ultrasound Town must complete a technical cookie scan before publication and revise this section if Google Analytics, Meta Pixel, Google Tag Manager, YouTube, Vimeo, reCAPTCHA, affiliate tracking or other technologies are present.

9. EMAIL COMMUNICATIONS

Transactional and service communications

We may send communications necessary to administer:

• accounts;
• purchases;
• enrollments;
• course access;
• progress;
• assessments;
• certificates;
• refunds;
• security;
• customer support; and
• important policy or service changes.

These are not promotional subscription messages, and you may continue to receive them after unsubscribing from marketing when they are reasonably necessary to provide the Services.

Marketing communications

Where permitted by law, we may send information about courses, promotions, bundles, educational content and other Ultrasound Town offerings.

You may unsubscribe by using the unsubscribe link in a marketing email or by contacting [email protected].

We may retain limited suppression information so that we can honor the unsubscribe request.

For recipients in jurisdictions requiring prior consent for commercial electronic messages, we seek the applicable consent or rely on another legally permitted basis.

10. PAYMENT INFORMATION

Purchases are processed through third-party payment processors such as Stripe or PayPal.

Ultrasound Town may receive limited transaction information, such as:

• payment status;
• transaction identifier;
• payment method type;
• card brand;
• limited card digits;
• billing contact information;
• refund information; and
• fraud or dispute information.

Complete payment-card numbers are processed by the payment provider and are not intentionally stored by Ultrasound Town.

We retain transaction records as reasonably necessary for accounting, tax, refunds, fraud prevention, disputes, legal compliance and business administration.

Payment processors maintain their own security and privacy programs. Review the applicable processor’s privacy policy for information about its practices.

11. INTERNATIONAL PROCESSING AND TRANSFERS

Ultrasound Town is based in the United States.

Personal information may be processed in the United States and in other countries where our service providers operate. Those countries may have privacy laws that differ from the laws where you live.

Where an applicable law requires a transfer safeguard, we or our service providers may rely on:

• an adequacy decision;
• approved standard contractual clauses;
• a data-processing agreement;
• another legally recognized transfer mechanism; or
• an applicable statutory exception.

You may contact [email protected] for additional information about transfer safeguards relevant to your information.

12. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes described in this Policy.

Retention depends on factors such as:

• whether your account remains active;
• the applicable access period;
• course-completion and certificate-verification needs;
• accreditation or approving-body requirements;
• tax and accounting requirements;
• refund and payment-dispute periods;
• fraud-prevention needs;
• legal limitation periods;
• pending complaints or claims; and
• technical backup cycles.

Course, assessment, completion and certificate records may be retained for an extended period when reasonably necessary to:

• verify continuing-education completion;
• support professional audits;
• respond to learner or approving-body inquiries;
• maintain educational-record integrity;
• prevent certificate fraud; and
• satisfy accreditation, contractual or legal obligations.

A deletion request may not require us to delete information that we are legally permitted or required to retain.

When information is no longer reasonably needed, we may delete, aggregate or de-identify it in accordance with our operational procedures.

13. DATA SECURITY

We maintain administrative, technical and organizational safeguards reasonably designed to protect personal information against unauthorized access, loss, misuse, alteration or disclosure.

We also rely on service providers that maintain their own security measures.

No internet transmission, electronic storage system or security control is completely secure. We therefore cannot guarantee absolute security.

You are responsible for protecting your password and notifying us promptly if you believe your account has been compromised.

If a security incident affects personal information, we will investigate and provide legally required notices where applicable.

14. YOUR PRIVACY RIGHTS

Depending on where you live and the law that applies, you may have the right to:

• request access to personal information;
• request correction of inaccurate information;
• request deletion;
• request a portable copy;
• object to certain processing;
• request restriction of certain processing;
• withdraw consent;
• opt out of marketing;
• opt out of sale, sharing or targeted advertising where applicable;
• appeal a decision concerning a privacy request where applicable; and
• lodge a complaint with a regulator or supervisory authority.

These rights are not absolute. Exceptions may apply when information must be retained for legal, tax, security, fraud-prevention, educational-record, accreditation, contractual or legal-claims purposes.

15. HOW TO SUBMIT A PRIVACY REQUEST

To submit a privacy request, contact:

Email: [email protected]

Please describe the request and provide sufficient information to identify your account.

We may request information reasonably necessary to:

• verify your identity;
• confirm account ownership;
• protect your information; and
• determine whether a legal right applies.

We will use verification information only for processing the request, security and legally required recordkeeping.

Where permitted, an authorized agent may submit a request on your behalf. We may require proof of authority and may verify your identity directly.

We will respond within the period required by applicable law.

We will not discriminate against you for exercising an applicable privacy right.

If we deny or limit a request, we will provide an explanation or appeal instructions where legally required.

16. U.S. STATE PRIVACY DISCLOSURES

Certain U.S. state privacy laws apply only to businesses meeting specified thresholds or engaging in specified activities.

Where one of these laws applies, eligible residents may have rights concerning access, correction, deletion, portability, targeted advertising, sale, profiling or appeals.

Even when a particular law does not apply to Ultrasound Town, we may voluntarily honor a reasonable request when doing so does not conflict with legal, accreditation, security or recordkeeping obligations.

17. CALIFORNIA PRIVACY INFORMATION

California residents may have rights under the California Consumer Privacy Act, as amended, when its requirements apply to Ultrasound Town.

These may include the right to:

• know the categories and specific pieces of personal information collected;
• know the sources, purposes and categories of recipients;
• request correction;
• request deletion, subject to exceptions;
• obtain a portable copy;
• opt out of sale or sharing;
• limit certain uses of sensitive personal information where applicable; and
• receive equal service and pricing without unlawful discrimination.

Ultrasound Town does not sell personal information for monetary consideration and does not knowingly share personal information for cross-context behavioral advertising.

We do not use or disclose sensitive personal information for purposes requiring a right to limit under California law based on the practices described in this Policy.

California residents may submit requests through [email protected].

18. EUROPEAN UNION AND UNITED KINGDOM RIGHTS

Where EU or UK data-protection law applies, you may have rights to:

• access;
• correction;
• erasure;
• restriction;
• portability;
• objection;
• withdrawal of consent; and
• complaint to a supervisory authority.

You have the right to object to direct marketing at any time.

You may lodge a complaint with the supervisory authority where you live, work or believe an infringement occurred. UK residents may contact the UK Information Commissioner’s Office.

Ultrasound Town does not currently use personal information to make solely automated decisions producing legal or similarly significant effects.

Drafting note: A Florida attorney or international privacy professional should determine whether Ultrasound Town’s EU or UK activity requires appointment of a representative under Article 27 of the EU GDPR or the corresponding UK requirement.

19. CANADIAN USERS

Where Canadian privacy law applies, we process personal information in accordance with applicable requirements concerning accountability, identified purposes, consent, appropriate use, safeguards, access and retention.

Canadian users may contact [email protected] with questions, access requests, correction requests or privacy complaints.

Commercial electronic messages sent to Canadian recipients are subject to applicable consent, identification and unsubscribe requirements.

20. CHILDREN’S PRIVACY

The Services are intended for adults and are not directed to children under 13.

We do not knowingly collect personal information from children under 13.

If we learn that a child under 13 provided personal information, we will take reasonable steps to delete it, subject to applicable legal requirements.

A parent or guardian who believes a child provided information may contact [email protected].

21. PATIENT INFORMATION AND HIPAA

The Services are not intended to receive or store:

• identifiable patient information;
• protected health information;
• patient medical records; or
• clinical images containing patient identifiers.

Do not submit such information through:

• the Site;
• course pages;
• quizzes;
• forms;
• surveys; or
• customer-support communications.

The Services should not be treated as a HIPAA-compliant patient-record system unless Ultrasound Town expressly states otherwise in a separate written agreement.

Unless expressly agreed in writing, Ultrasound Town does not enter into a business-associate relationship merely because a healthcare professional uses the Services.

If you inadvertently submit identifiable patient information, contact [email protected] promptly.

22. THIRD-PARTY LINKS AND CONTENT

The Services may link to external websites, publications, videos or applications.

We do not control a third party’s privacy practices. Review the third party’s privacy policy before providing personal information.

23. BUSINESS TRANSFERS

If Ultrasound Town is involved in a merger, acquisition, financing, reorganization, bankruptcy, sale of assets or similar transaction, personal information may be reviewed, disclosed or transferred as part of that transaction.

Any recipient will be subject to applicable privacy obligations concerning the information.

24. CHANGES TO THIS POLICY

We may update this Policy to reflect changes in:

• our Services;
• business practices;
• vendors;
• technology;
• legal requirements; or
• accreditation obligations.

The revised Policy will be posted with an updated date.

Where required, we will provide additional notice or obtain consent before materially changing how previously collected information is used.

25. CONTACT INFORMATION

Questions, privacy requests or complaints may be directed to:

Ultrasound Town, LLC
Florida, United States
Email: [email protected]

For privacy matters, use the subject line: Privacy Request.